Privacy Policy for AVRLUXE.com

Effective Date: April 24, 2025

1. Introduction

Welcome to AVRLUXE.com ("we," "us," "our," or "AVRLUXE"). We are committed to protecting the privacy and security of our customers and website visitors ("you," "your"). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website AVRLUXE.com (the "Site"), purchase our handmade fashion products (like earrings, necklaces, etc.), or otherwise interact with us.

AVRLUXE is based in Lucknow, India. By using our Site and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect various types of information in connection with the services we provide, including:

a. Personal Information You Provide Directly:

  • Contact Information: Name, email address, phone number.
  • Shipping and Billing Information: Postal address for shipping and billing purposes.
  • Account Information: Username, password (stored securely/hashed), and other details if you create an account.
  • Order Information: Details about the products you purchase, order history.
  • Payment Information: Payment card details or other payment information.

Note: Payment processing is handled by secure third-party payment gateways (e.g., Razorpay, PayU, Stripe, PayPal). We do not store your full credit card numbers on our servers. The payment gateway handles the transaction securely.

  • Communications: Records of your correspondence with us (e.g., emails, chat messages for customer support).
  • Marketing Preferences: Your preferences for receiving marketing communications from us.

b. Information Collected Automatically:

  • Log Data: When you visit our Site, our servers automatically record information ("Log Data") that your browser sends. This may include your computer's Internet Protocol (IP) address, browser type and version, the pages of our Site you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other statistics.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your Browse activities, preferences, and device. This helps us operate the site, improve user experience, analyze traffic, and potentially personalize content or advertising. (See Section 6 for more details on Cookies).
  • Device Information: Information about the device you use to access our Site, such as hardware model, operating system, and mobile network information.

3. How We Use Your Information

We use the information we collect for various purposes, including:

To Provide and Manage Our Services:

  • Processing and fulfilling your orders for handmade products.
  • Managing your account.
  • Processing payments securely.
  • Arranging shipping and delivery.

To Communicate With You:

  • Responding to your inquiries and providing customer support.
  • Sending order confirmations, shipping notifications, and other transactional emails.
  • Sending newsletters, promotional offers, and marketing communications (only if you have opted-in, with an option to opt-out).

To Improve Our Site and Services:

  • Analyzing website usage and trends to understand customer preferences.
  • Personalizing your experience on our Site.
  • Developing new products and features.
  • Troubleshooting technical issues.

For Security and Fraud Prevention:

  • Protecting the security and integrity of our Site and business.
  • Detecting and preventing fraudulent transactions.

For Legal and Compliance Purposes:

  • Complying with applicable laws, regulations, legal processes, or governmental requests in India.
  • Enforcing our Terms of Service and other policies.

4. How We Share Your Information

We do not sell your personal information. We may share your information with third parties only in the following circumstances:

  • Service Providers: We share information with third-party companies that perform services on our behalf, such as:
    • Payment processors (to process your payments securely).
    • Shipping carriers (e.g., Delhivery, Blue Dart, India Post) (to deliver your orders).
    • Website hosting providers.
    • Email service providers (for sending transactional or marketing emails, if applicable).
    • Analytics providers (e.g., Google Analytics) (to help us understand website usage).
    • Marketing partners (if you opt-in to certain marketing activities). These providers are obligated to protect your information and are restricted from using it for purposes other than providing services to AVRLUXE.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court, government agency, law enforcement) in India.
  • Business Transfers: If AVRLUXE is involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

5. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • Using Secure Sockets Layer (SSL) technology to encrypt data transmission.
  • Storing data on secure servers.
  • Restricting access to personal information to employees and service providers who need it to perform their job functions.
  • Regularly reviewing our security practices.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Cookies and Tracking Technologies

Our Site uses cookies (small text files placed on your device) and similar technologies.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to function properly (e.g., keeping items in your shopping cart, user sessions).
  • Performance Cookies: Help us understand how visitors interact with our Site by collecting information anonymously (e.g., Google Analytics).
  • Functionality Cookies: Allow the website to remember choices you make (e.g., username, language) and provide enhanced features.
  • Marketing Cookies (If Applicable): Used to track visitors across websites to display relevant ads.

Your Choices:

Most web browsers allow you to control cookies through their settings preferences. You can usually set your browser to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some parts of our Site may not function properly.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements under Indian law. Generally, order information is retained for our records unless and until you ask us to delete this information, subject to legal obligations.

8. Your Rights

Under Indian data protection laws (including the Digital Personal Data Protection Act, 2023, as applicable), you may have certain rights regarding your personal information. These rights may include:

  • Right to Access: You may have the right to request access to the personal information we hold about you.
  • Right to Correction: You may have the right to request correction of inaccurate or incomplete personal information.
  • Right to Erasure (Right to be Forgotten): You may have the right to request the deletion of your personal information, subject to certain exceptions (e.g., legal obligations, ongoing transactions).
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to Opt-Out of Marketing Communications: You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link in the emails or by contacting us directly.

To exercise any of these rights, please contact us using the details provided in Section 12. We may need to verify your identity before processing your request.

9. Third-Party Links

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. We may also notify you via email or through a notice on our Site prior to the change becoming effective.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • By Email: Support@avrluxe.com
  • By Post: AVR LUXE Sector-L 2/153 LDA Colony, Kanpur Road, Near St. Teresa College Lucknow Uttar Pradesh, India. (226012)